Fieldstone Mortgage Company Trade Ads > Offset printed for trade magazines. Critical Insight: “Our brokers have a rock solid relationship with their clients” Back in the heyday of sub-prime mortgages, Fieldstone was riding the wave of prosperity and struck out from the banal trade magazine advertising style with it’s rock series. It positioned them as a leader and the class act of the field and helped them grow while other sub-prime lenders were scaling back. Unfortunately the financial implosion of the industry took everyone with it so the next campaign never made it to print.